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About Us

Our Story

Bamboo Being is a learning and development practice and community founded by Sue Adams in Singapore in 2007. 

Our "Why?"

We support people to be more effective in their endeavours and to work and live with greater ease and enjoyment.


Our "Where?"

We most often work within the context of Organisational Development, with leaders and executives, but we always widen the lens to include the whole of life. We believe that development happens within a context that is important to explore. 


Our "How?"

Our approach is interdisciplinary and holistic. It is a 'top-down' philosophical approach, exploring how you interpret the world and also a 'bottom-up' physiological approach exploring how you habitually inhabit it.

We also take an integrated approach to coaching and development so a programme for an individual or team might tap on a whole community of expert guides and coaches.

Our "What?"

Whether coaching, facilitating or teaching, we work according to our principles of being integrative, purposeful, co-creative, pragmatic and generative.

Our "Who?"

We are honoured to work with leading global organizations in the public sector, B2B and B2C industries ........but fundamentally our work is H2H (human to human).

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Our Story

Our Principles & Practices

To learn more about our Principles & Practices, Please click “Present”,

and then click any of the circles to find out more about each Principle.

Our Principles and Practices
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Our Founder

Bamboo Being is built upon Sue’s passion and track record for advising, managing and developing successful creative people and businesses to bring their best work to life. 


Prior to founding Bamboo Being in 2007, Sue spent two decades in the non-profit sector, dance and media. Her career as an Entertainment Lawyer eventually led to her moving from the UK to Singapore in 1997 to manage and then lead the Asian operations of a  multinational media business.


Sue read PPE at Oxford, qualified as a Solicitor in the UK and holds an MBA from INSEAD. 


Sue has certifications in Positive Organizational Psychology, Results Coaching, Integral Coaching, Coaching Supervision, Mediation and various modalities in personal and organizational development work.


She is also trained to teach Pilates and Yoga.


Sue is of both British and Singaporean Chinese descent and has lived, studied and worked in the UK, Canada, France and Hong Kong.

Our Founder

Our Philosophy

On purpose and meaning:


We hear a lot these days about ‘finding our purpose’. What if it is something that we don't 'find' but that we weave from the strands of our experience that are meaningful to us?

How then might we approach working and living purposefully?

On 'sufficiency' vs 'growth'

As defined in the 6th Assessment Report of the Intergovernmental Panel on Climate Change (IPCC), sufficiency is a set of measures and daily practices that avoid demand for energy, materials, land, and water while ensuring human well-being for all within planetary boundaries”.


How can we think differently about our lives and businesses by taking a 'sufficiency' approach?

Our Philosophy
Our Partners

Our Partners

Connection is why we are here. We are hard-wired to connect with others, it's what gives purpose and meaning to our lives, and without it there is suffering.​

-Brene Brown-

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